Adult Protective Services Public Service Announcements

Want to learn more or educate others about the various services provided to older and disabled adults through the Human Services Department's Adult Protective Services (APS) and In-Home Support Services (IHSS)? Watch and share any of our educational "PSA" videos, below. And, thank you for caring about older and disabled adults!
(Turn on closed caption by clicking the button in the lower right-hand corner of each linked video):
 
IHSS Caregivers
For many people, safety doesn’t come from a system — it comes from someone who shows up. Meet Erika, an In-Home Support Services (IHSS) worker helping older adults and people with disabilities stay independent and safe in their own homes. From everyday tasks to meaningful companionship, IHSS workers play a vital role in protecting and supporting our community. IHSS workers choose their own schedules, work one-on-one with clients and make a real difference every day. Positions are available! Interested in becoming an IHSS worker or learning more? CLICK HERE to learn more.
 
IHSS Caregivers
Long Term Case Management
Santa Cruz County Adult and Long Term Care (ALTC) case management helps individuals stay healthy and independent. With support from ALTC's case management team, Michael was able to regain control of his health, stop drinking, and begin rebuilding his life — one step at a time. From medical care to home safety and caring support, the team was there through every stage of his journey. Michael’s story is a reminder that consistent care and connection can make lasting change possible.
 
Long Term Case Management
Home Safe (En Espanol)
Rafael enfrentó desafíos relacionados con su salud y bienestar. El apoyo del equipo de Gestión de Casos para Adultos y a Largo Plazo del Condado de Santa Cruz le permitió sobrellevar su tratamiento contra el cáncer, manejar la ansiedad y recuperar la confianza para asistir a sus citas médicas por su cuenta. Al mismo tiempo, su equipo de atención ayudó a Rafael y a su familia a encontrar una vivienda estable a través del programa Home Safe: consiguieron un apartamento, coordinaron el contrato de arrendamiento y se aseguraron de que tuvieran todo lo necesario para comenzar de nuevo. La historia de Rafael es un poderoso recordatorio: aceptar ayuda puede cambiar su vida. El servicio de Gestión de Casos para Adultos y a Largo Plazo del Condado de Santa Cruz ayuda a las personas a mantenerse sanas e independientes.
 
Home Safe
APS General
When older adults experience a crisis, whether due to abuse by another person or because they are having difficulties caring for themselves, they may not know who to go to for help.  They may be ashamed, fearful of government workers, or worried they will lose their independence. The truth is, Adult Protective Services is a voluntary program that older adults can choose to participate in or not.  APS social workers will offer support, provide resources and advocacy, and encourage older adults to have what they need to reduce their risk and enhance their safety.
Senior woman
Senior woman
Romance Scam
Romance scams occur when an individual creates a fake profile with the intention to gain a victim’s affection and trust.  Scammers may seem genuine, caring, and believable.  Once trust in gained, scammers will make up stories and start to ask for money.  They may even propose marriage and make plans to meet in person which never happens.  
Woman looking at a mobile phone
Senior man
The Experts: Santa Cruz County DA Office
Adult Protective Services works in collaboration with the District Attorney’s office who is committed to prosecuting crimes committed against seniors and dependent adults.  The District Attorney’s office also works with law enforcement agencies to pursue these types of crimes.  Financial Abuse cases can be devastating to the victim and are frequently traced to family members, trusted friends, caregivers, and individuals falsely representing companies such as banks.
Senior couple looking at a mobile phone
Senior couple looking at a mobile phone
Self-Neglect
When a senior or dependent adult is living in a way that puts their health and safety at risk or jeopardizes their physical, emotional and mental health, it can greatly impact their overall well-being. Self-neglect is the most common type of call received by Adult Protective Services. This could include concerns such as missed doctor appointments or frequent ER visits, weight loss, hoarding, unpaid bills, or when caregiving needs exceed the individual’s capacity. When Adult Protective Services becomes involved, the goal is to maintain the safety, health and independence of the individual (Rathbone-McCuan, 2014; NAPSA, n.d.a).
Senior couple shaking hands with a man in business suit
Senior couple shaking hands with a man in business suit
Financial Abuse
Elder financial abuse occurs when an older adult is financially exploited by friends, family members, caregivers, or individuals falsely representing companies, banks, etc. such as internet or phone scams. This type of abuse can leave seniors penniless after decades of hard work to save money. The long-term consequences of elder financial exploitation can be devastating. Elders experiencing financial abuse may lose their entire life savings and no longer be able to afford rent, care, or basic living expenses. 
Senior woman
Senior woman
There are ways you can take action against elder financial abuse or self-neglect such as reporting cases to Adult Protective Services (APS) or local law enforcement.